The brief was to go out into Cheltenham and find a brand in need of a re-vamp. The photo above is the original branding.
The brief was to create a brand mark for a student bar. I had to begin by thinking about styling, so after deciding to go with an industrial look, I came up with the brand mark above. Industrial in style and inspired by the shape of the 'T' and how a terrace may be marked on an architectural floor plan.
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