I worked on a brand mark and email banner for a family friend, setting up an IT Consultancy business.
I worked with him to determine what he loved most about the different areas of work this encompasses and we ended
up here; with data visualisation. The brand mark was inspired by scatter graphs. I also wanted to make the dots appear
as if they were centred around the 'O' - that way I could create a focal point, with the 'O' becoming the heart
of the word, (just as the word 'soul' may mean these things).