Brief: A brief I set for myself to create a brand or product with a greater purpose - funding the mission to bring help to those who need it.
The brand should do this by providing a fresh new look to something we pass frequently on the supermarket shelf.
Response: A student food brand sold in supermarkets. Buy one product and one packet of Ready-to-use Therapeutic Food (RUTF: A ready-to-use paste that ensures rapid weight gain in severely malnourished children) is given to those who need it, in partnering countries. Each product also uses a main ingredient from these countries.
So three Os in Foood! because when One is bought, One is given and One sustains by encouraging the growth and sale of the crops used in these products. Foood! Takes pride in filling empty bellies.
Fusilli Pasta: Made with Haitian maize.
Fruit Chips: Made with Madagascan coconut, mango and banana.
Brownie Bar: Made with Ethiopian honey.
Recycling Bin: A responsible brand through and through. The mouth continues the conversation about feeding the hungry as people throw away their rubbish.
Reusable shopping bag: Prompting thought as people shop.