TOMS Campaign Concept

This is a university project, taking and adapting last years D&AD brief for TOMS. The brief was to engage a new wave of consumers in the One for One concept, with the main touchpoint being an App. My idea is centred around the idea of 'How the other half live' ... People can use the app to scan any TOMS product and it comes to life with different bits of information as well as having a filter which shows how the people TOMS are helping are living. My other touchpoints (water cooler, billboards and a new design for their shoes) work with the app.

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