Brief: Taking and adapting a past D&AD brief for TOMS, the brief was to engage a new wave of consumers in the One for One concept, with the main touchpoint being an App.
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Response: Centred around the proposition 'How the other half live' ... People can use the app to scan any TOMS product and it comes to life with different bits of information as well as having a filter which shows how the people TOMS help are living. My other touchpoints (water cooler, billboards and a new design for their shoes) work with the app. The idea is to make people aware (I could go as far to say shock) with the conditions of others that need our help.